Meesho bets on resellers to reshape India’s unorganised retail market
Meesho is strengthening its social-commerce distribution model by enabling resellers to bring fragmented, unorganised retail demand online.
Meesho is working to revamp India’s unorganised retail sector by empowering resellers, strengthening its social-commerce-led distribution model.
Why this matters
The move follows recent Meesho signals on reviving its reseller-led social commerce route and using resellers to digitise India’s unorganised retail market.
Retail-company signals are accelerating, up 220850% QoQ.