Meesho’s reseller-led model targets India’s unorganised retail base
Inc42 highlights Meesho’s social-commerce approach, which enables resellers to reach consumers and gives small sellers a distribution route beyond traditional retail channels. The item does not cite a new launch, expansion target or financial metric.
Meesho is reshaping India’s unorganised retail sector by enabling resellers, highlighting its social-commerce model and distribution approach for reaching consumers and small sellers.