Meesho builds reseller-led model to modernise India’s unorganised retail
Meesho is positioning its commerce platform around empowering resellers, aiming to bring more of India’s fragmented, unorganised retail ecosystem into digital commerce.
Meesho is working to modernise India’s unorganised retail sector by empowering resellers through its commerce platform.
Why this matters
Meesho’s reseller-led digitisation strategy follows its ₹202 crore all-cash Kirana Club acquisition, which highlighted a B2B push, and repeated focus on resellers serving unorganised retail.
The retail-company theme is accelerating, up 205471% QoQ.