Meesho bets on resellers to widen reach in India’s unorganised retail market
Meesho is positioning reseller empowerment as a route to broaden commerce access and distribution, using small sellers to connect India’s fragmented retail base with digital demand.
Meesho aims to revamp India’s unorganised retail sector by empowering resellers, highlighting its strategy to expand commerce access and distribution through small sellers.
Why this matters
The signal extends Meesho’s recent focus on a reseller-led model targeting India’s unorganised retail base and on reseller-led digitisation to modernise fragmented retail.
retail-company is accelerating, up 197814% QoQ.