Meesho positions resellers as a route to digitising India’s unorganised retail
Meesho’s social-commerce model aims to give small entrepreneurs digital selling tools, using reseller networks to extend product discovery and commerce beyond formal retail channels.
Meesho is working to modernise India’s unorganised retail sector by enabling resellers, expanding its social-commerce model and supporting small entrepreneurs with digital selling opportunities.
Why this matters
The signal extends Meesho’s recent focus on using resellers to widen reach, target unorganised retail and modernise India’s fragmented retail base.
Retail-company is accelerating, up +197843% QoQ.