Meesho’s reseller-led marketplace model targets India’s unorganised retail base
Meesho is positioning its marketplace-led model as a way to enable independent resellers and bring more of India’s fragmented retail economy into digital commerce.
Meesho is positioned as helping transform India’s unorganised retail sector by enabling resellers through its marketplace-led model.
Why this matters
Meesho’s reseller focus follows recent signals on using resellers to digitise India’s unorganised retail and widen reach across the fragmented retail market.
The retail-company theme is accelerating, up 197886% QoQ.