Meesho bets on reseller networks to organise India’s fragmented retail base
Meesho is positioning its social-commerce platform around reseller empowerment, using distributed entrepreneurs to extend product discovery and distribution into India’s unorganised retail market.
Meesho is revamping India’s unorganised retail sector by empowering resellers, highlighting its social-commerce model and distribution approach for small retailers and entrepreneurs.
Why this matters
Meesho’s reseller focus follows recent signals on using reseller networks to reshape India’s unorganised retail and bring more of the sector online.
Retail-company signals are accelerating, up 1,124,800% QoQ.