Meesho bets on reseller network to bring India’s unorganised retail online
Meesho is using its social-commerce platform to enable resellers to source and sell products digitally, targeting India’s large unorganised retail economy.
Meesho is working to transform India’s unorganised retail sector by empowering resellers through its social-commerce platform.
Why this matters
The move extends Meesho’s reseller-led strategy, following its focus on formalising fragmented retail and its ₹202 crore all-cash acquisition of Kirana Club.
Retail-company signals are accelerating, up +1117800% QoQ.