Meesho bets on reseller network to reshape India’s unorganised retail
Meesho is positioning its social-commerce platform around resellers, aiming to give small sellers and entrepreneurs a digital route to reach consumers across India.
Meesho is revamping India’s unorganised retail sector by empowering resellers through its social-commerce platform.
Why this matters
The move extends Meesho’s recent focus on using its reseller network to bring India’s unorganised retail online and formalise the country’s fragmented retail base.
Retail-company signals are accelerating, up 1,119,500% QoQ.