Motilal Oswal starts Meesho with Buy, sees 30%+ upside on Bharat marketplace growth

The brokerage projects Meesho marketplace NMV to grow 25% annually from FY26 to FY31, with adjusted EBITDA and net-profit break-even by FY28. It cites the platform’s asset-light model, Tier 2+ user base and scope to expand advertising, content-commerce and Mall monetisation.

— Filed Mon, 27 Jul, 2026, 15:16 IST · Source Financial Express · BrandWagon · Updated

Motilal Oswal initiated Meesho coverage with a Buy and Rs 240 target, citing its asset-light Bharat-focused marketplace model. The brokerage forecasts 25% NMV CAGR through FY31, FY28 profitability break-even and stronger monetisation from advertising, content commerce and Meesho Mall.

Why this matters

The Buy initiation follows Meesho's prior focus on reseller-led digitisation of India's unorganised retail, including its resurfaced October 2019 reseller model and positioning resellers as a market-entry route.

Retail-company signals are accelerating, up +571300% QoQ.

Also reported by