Meesho positioned resellers as a route into India’s unorganised retail market
In a 2019 profile, Meesho outlined how its social-commerce platform could help individual resellers source and sell products digitally, extending its reach into India’s fragmented, unorganised retail ecosystem.
Meesho is seeking to reshape India’s unorganised retail sector by empowering resellers through its social-commerce platform.
Why this matters
The 2019 reseller model aligns with Meesho’s recent emphasis on reseller-led access to unorganised retail and its reported ₹202 crore Kirana Club acquisition, which could deepen B2B reach.
Retail-company signals are accelerating, up 569750% QoQ.