Mattel bets on India as long-term growth and manufacturing hub as digital content fuels toy demand
Mattel sees India's toy market reaching $5 billion by 2034, driven by digital content boosting physical toy demand, rising incomes and organised retail. Toy exports hit $186 million in FY26 with imports down 71% since 2019, signalling a shift toward local manufacturing.
Mattel sees India as a key long-term growth and manufacturing hub, with digital content driving physical toy demand. India's toy market projected to hit $5 billion by 2034 as organised retail and incomes rise.
Why this matters
Mattel deepens its India commitment, tying digital content momentum to physical toy demand and positioning the market as both a growth engine and manufacturing base amid falling imports.
Retail-brand signals accelerating at +287700% QoQ.
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