Mattel bets on India as digital content fuels physical toy demand
Mattel says rising screen time and digital content are boosting demand for physical toys in India, positioning it as a key long-term growth and manufacturing hub. Domestic toy market projected to hit $5B by 2034, with exports reaching $186M in FY26 and imports down 71% since 2019.
Mattel says rising screen time and digital content are boosting physical toy demand in India, calling it a key long-term growth and manufacturing hub. Domestic toy market projected to hit $5B by 2034; exports reached $186M in FY26.
Why this matters
Reinforces Mattel's push to establish India as a long-term growth and manufacturing hub, echoing its recent signal on digital content fueling physical toy demand.
Retail-brand signals accelerating, up 288900% QoQ.