Indian toy startups PlayShifu, Legend of Toys, Bidso scale on Make-in-India tailwinds
Sector pulled $92.6M in funding (2019-2026) as 70% import duty and BIS norms reshape India's $2B toy market, projected to double to $5B. PlayShifu draws 80% revenue from exports; Legend of Toys raised ₹36 cr targeting ₹80 cr ARR; Bidso raised ₹70 cr eyeing ₹610 cr ARR by FY28.
Indian toy startups PlayShifu, Legend of Toys, and Bidso are scaling manufacturing and exports, benefiting from Make in India incentives, BIS norms, and 70% import duty. Sector attracted $92.6M funding; domestic market projected to double to $5B.
Why this matters
PlayShifu anchors a wave of Indian toy startups capitalizing on Make-in-India policy shifts, with 70% import duties and BIS norms tilting the $2B market toward domestic manufacturers and export-led brands.
Retail-brand signals steady at 1,233 over the last 90 days.