Malabar Gold & Diamonds appoints M S Dhoni as brand ambassador
The jewellery retailer has signed cricketer M S Dhoni to promote informed jewellery-buying decisions, linking his public persona with its trust, integrity and discipline-led brand positioning.
Malabar Gold & Diamonds appointed cricketer M S Dhoni as brand ambassador, citing alignment with its values of trust, integrity and discipline. Dhoni will promote informed jewellery-purchasing decisions for the retailer, which operates more than 450 showrooms across 14 countries.
Why this matters
The appointment follows recent signals on Malabar Gold & Diamonds naming MS Dhoni as ambassador and CCI clearing the merger of 51 Malabar Group firms into the jewellery retailer.
Retail-brand signals are accelerating, up 182550% QoQ.