Malabar Gold & Diamonds appoints M S Dhoni as brand ambassador
The jewellery retailer has brought cricketer M S Dhoni on board to reinforce messaging around trust, transparency and informed purchases. Malabar Gold & Diamonds operates more than 450 showrooms across 14 countries.
Malabar Gold & Diamonds appointed cricketer M S Dhoni as brand ambassador, positioning the association around trust, transparency and informed jewellery purchases. The Malabar Group flagship operates more than 450 showrooms across 14 countries.
Why this matters
The appointment follows CCI clearance for the merger of 51 Malabar Group firms into Malabar Gold & Diamonds and comes as jewellers refresh pricing amid higher gold rates.
Retail-brand is accelerating, up 181800% QoQ.