Malabar Gold & Diamonds names MS Dhoni as brand ambassador
The jewellery retailer has signed MS Dhoni for a long-term, integrated campaign centred on its Responsible Jeweller positioning and customer guarantees, spanning media and in-store activations across its global showroom network.
Malabar Gold & Diamonds appointed MS Dhoni as brand ambassador for a long-term campaign promoting its Responsible Jeweller positioning and customer guarantees. The integrated campaign will span media channels and in-store activity across its global showroom network.
Why this matters
The ambassador appointment follows CCI approval for the merger of 51 Malabar Group firms and Malabar Gold's stated plan for double-digit H2 FY26 growth through Tier 2/3 expansion amid IPO preparation.
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