LG eyes scaling appliance rentals in India after premium-store soft launch
LG Electronics is weighing a broader rollout of its appliance subscription model in India, betting on a ₹1,550 crore home-rental market growing 45% annually. Globally, the segment delivered KRW 2.5 trillion ($1.8B) revenue in 2025 at low-to-mid-teen margins, double the 8-9% on outright sales, threatening Rentomojo and EMI players.
LG Electronics is evaluating scaling its appliance subscription/rental model in India, after a late-2024 soft launch at premium stores. Higher margins, dense urban housing, and India's furniture-rental boom make appliances the next frontier, challenging Rentomojo and EMI-led purchases.