Onida plans 100 exclusive brand stores in 2-3 years as new management rebuilds distribution
Rebranding from MIRC Electronics and backed by a ₹149 crore capital raise, Onida is targeting the mass-premium segment with 100 exclusive stores and a revamped retail network of 4,000-4,500 outlets, despite a ₹74 crore net loss on ₹671 crore FY26 revenue.
Onida Electronics plans 100 exclusive brand stores over 2-3 years under new management, rebuilding distribution and moving toward mass-premium segment amid rebranding from MIRC and a ₹149 crore capital raise, despite ongoing losses.
Why this matters
Follows Onida's rebrand from MIRC Electronics and its bet on 100 exclusive stores and a mass-premium reset to reclaim Indian homes, signaling a full distribution rebuild under new management.
Store-opening activity is steady with 963 signals in the last 90 days.