Onida bets on 100 exclusive stores and mass-premium push to reclaim Indian homes
Backed by ₹149 crore in fresh funding, Onida Electronics plans 100 exclusive brand outlets over 2-3 years under new leadership, moving upmarket to challenge LG, Samsung and Voltas. The turnaround comes despite a ₹74 crore net loss on ₹671 crore FY26 revenue.
Onida Electronics plans 100 exclusive brand stores over 2-3 years and a move to mass-premium under new leadership, backed by ₹149 crore funding, as it attempts a comeback against LG, Samsung and Voltas despite ongoing losses.
Why this matters
The retail push follows Mirc Electronics' rebrand to Onida Electronics and the BSE ticker flip to 'ONIDA' in June 2026, signaling a coordinated repositioning under new leadership despite ongoing losses.
Retail-brand signals accelerating at +285500% QoQ.