Legend of Toys nets Rs 21 cr Pre-Series A as Indian toy challengers ride import-substitution wave
Singularity, Veltis and Enzia back the homegrown toy brand, which clocked Rs 30 cr ARR in 18 months at 20% MoM growth. Capital fuels category expansion, manufacturing build-out, marketing and a global push as India toy imports fell 52% and exports surged 239% from FY15-FY23.
Indian toy brand Legend of Toys raised Rs 21 crore Pre-Series A from Singularity, Veltis, Enzia and others. Will fund category expansion, manufacturing, marketing and global push. Hit Rs 30 crore ARR in 18 months, growing 20% MoM.
Why this matters
Round formalizes Legend of Toys' D2C play empire ambitions, building on prior signals around its character-led toy strategy and rapid ARR ramp in a market reshaped by import substitution.
Retail-brand activity steady with 249 signals in the last 90 days.