Inc42's May 2026 list spotlights 10 consumer plays as funding slips 28% MoM to $579 Mn

Bobakat plans 35 bubble tea stores by FY27 chasing ₹100 Cr; Legend of Toys hits ₹30 Cr ARR; Nishorama clocks ₹8 Cr in 10 months. Akinna, MHYTH, NORI, DAZZL, Instafix and Thrive round out a category-spanning bet on premium innerwear, luggage, ethnic wear and on-demand services.

— Filed Tue, 2 Jun, 2026, 16:55 IST · Source Inc42 · Updated

Inc42's May 2026 list of 30 early-stage Indian startups features multiple consumer/retail plays: Bobakat bubble tea (35 stores by FY27), Akinna luxury handbags, MHYTH innerwear, Nishorama Gen Z ethnic wear, NORI women's luggage, Legend of Toys, DAZZL on-demand beauty, Instafix repairs, and Thrive high-protein atta.

Also reported by