Legend of Toys bags Rs 21 Cr pre-Series A to scale D2C play empire
Indian D2C toy brand Legend of Toys raised Rs 21 crore in a pre-Series A led by Singularity, Veltis and Enzia. Capital fuels new play categories, manufacturing, marketing and international push. Brand claims Rs 30 Cr ARR in 18 months with 20% MoM growth, riding a 52% toy import decline and 239% export surge.
Indian D2C toy brand Legend of Toys raised Rs 21 crore in pre-Series A from Singularity, Veltis, Enzia and others to expand play categories, marketing, manufacturing and international markets. Claims Rs 30 crore ARR in 18 months.
Why this matters
Funding follows Legend of Toys' character-led D2C push, with the brand scaling Indian-made toys as import substitution accelerates and domestic toy exports surge under the 'Made in India' policy tailwind.
Retail-brand activity steady with 241 signals in the last 90 days.