Legend of Toys bags Rs 21 Cr pre-Series A to scale character-led D2C play
Singularity, Veltis and Enzia back the toy brand to expand categories, manufacturing and international markets. Claims Rs 30 Cr ARR in 18 months with 20% MoM growth, riding a tailwind of Indian toy exports up 239% and imports down 52%.
Character-led D2C toy brand Legend of Toys raised Rs 21 crore pre-Series A from Singularity, Veltis, Enzia and others to expand play categories, manufacturing, marketing and international markets. Claims Rs 30 crore ARR in 18 months, 20% MoM growth.
Why this matters
Legend of Toys is among a new wave of Indian D2C toy brands capitalising on the government's import-substitution push, scaling IP-led products as domestic toy manufacturing gains policy and export momentum.
Retail-brand activity steady at 240 signals in last 90 days.