L'Oréal buys majority stake in Innovist to defend India turf
L'Oréal India is acquiring control of D2C beauty house Innovist (Bare Anatomy, Chemist at Play, Sunscoop) to reignite growth after sales expansion slipped to 5% in FY25 from 14%. The deal echoes HUL-Minimalist and Estée Lauder-Forest Essentials, as global majors race for India's $20bn BPC market projected to hit $34bn by 2028.
L'Oréal is acquiring a majority stake in Indian D2C beauty startup Innovist (Bare Anatomy, Chemist at Play, Sunscoop) to revive slowing India growth and tap digital-first consumers, following HUL-Minimalist and Estée Lauder-Forest Essentials deals.