L'Oréal Buys Majority Stake in India's Innovist, Owner of Bare Anatomy
French beauty major L'Oréal has signed a deal to acquire a majority stake in Innovist, the Indian personal care house behind Bare Anatomy. The founding team will stay on as minority shareholders, expanding L'Oréal India's portfolio with digital-first, locally tailored brands.
L'Oréal signed an agreement to acquire a majority stake in Innovist, an Indian personal care house owning Bare Anatomy. Founding team stays on as minority shareholders, expanding L'Oréal India's portfolio with locally tailored beauty brands.
Why this matters
Follows L'Oréal's strategic pivot to India and SEA as US beauty demand softens, intensifying the MNC race for India's D2C beauty brands alongside rivals like Puig.
Retail-company activity steady with 3,667 signals tracked over the past 90 days.
Also reported by
- Moneycontrol — Same time
- Moneycontrol — Same time