Nykaa takes over Kiehl’s India operations in expanded L’Oréal partnership
Nykaa is set to manage Kiehl’s India operations under an expanded relationship with L’Oréal, extending the beauty retailer’s role beyond distribution into premium-brand operations.
Nykaa is expanding its role with L'Oréal by taking over Kiehl's India operations, strengthening its presence in premium beauty retail and brand operations in India.
Why this matters
The move follows recent signals on Nykaa taking over Kiehl’s India operations and renewed attention on the February 2026 L’Oréal Luxe deal, indicating a deeper operating role for Nykaa in premium beauty.
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