L'Oréal acquires majority stake in India's Innovist, owner of Bare Anatomy and Chemist at Play
L'Oréal India will absorb digital-first personal care firm Innovist into its Consumer Products Division, deepening its bet on India's premium beauty market. Founders retain minority stakes and continue operations pending regulatory approval.
L'Oréal signed an agreement to acquire a majority stake in Indian personal care firm Innovist, owner of digital-first brands Bare Anatomy and Chemist at Play. Founders retain minority stakes and continue operations. Brands will join L'Oréal's Consumer Products Division pending regulatory approval.
Why this matters
Follows L'Oréal India's recent ₹700-800 cr media mandate shift to Publicis, signaling aggressive repositioning in India. The Innovist deal accelerates a broader India beauty M&A wave targeting digital-native premium brands.
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