KKCL launches Punya, steps into ethnic wear
Kewal Kiran Clothing, parent of Killer and Integriti, debuts Punya to target contemporary ethnic wear buyers at affordable price points. Distribution spans KKCL's own stores, multi-brand outlets, and leading e-commerce platforms.
Kewal Kiran Clothing Ltd (KKCL) has entered the ethnic wear segment with a new brand, Punya, targeting contemporary consumers at affordable prices. Punya will be sold via KKCL's retail stores, multi-brand outlets, and leading e-commerce platforms.