KKCL launches Punya, enters affordable ethnic wear segment
Kewal Kiran Clothing, owner of Killer, LawmanPg3 and Integriti, is extending beyond denim and casualwear with Punya, a new ethnicwear brand aimed at contemporary, value-conscious shoppers. Distribution will span KKCL's own stores, MBOs and major e-commerce platforms.
KKCL has entered the ethnic wear segment with the launch of Punya, a new affordable ethnicwear brand targeting contemporary consumers. Punya will be sold via KKCL's retail stores, multi-brand outlets, and leading e-commerce platforms.