KKCL enters ethnic wear with Punya, targeting affordable contemporary Indian segment
Kewal Kiran Clothing Ltd has launched Punya, a new ethnic wear brand pitched at contemporary, affordable Indian wear. Distribution will leverage KKCL's existing retail network, multi-brand outlets, and leading e-commerce platforms, marking the Killer-to-Integriti owner's first foray beyond western casualwear.
Kewal Kiran Clothing Ltd (KKCL) entered the ethnic wear segment by launching new brand Punya, targeting contemporary, affordable Indian wear. Distribution spans KKCL's retail network, multi-brand outlets, and leading e-commerce platforms.