Kearney: India quick commerce to triple to $23B by 2029, but capped at ~2% of retail
Kearney projects India's quick commerce sector to grow from $7B today to $23B by 2029, yet still capture only ~2% of total retail. Dark-store density limits geographic reach, so growth depends on deepening wallet share via category extensions and private labels across the top 8-10 metros.
Kearney projects India's quick commerce to triple to $23 billion by 2029 but capture only ~2% of retail, constrained by dark-store density. Growth will hinge on deepening wallet share via category extensions and private labels rather than geographic expansion.
Why this matters
Kearney's forecast frames quick commerce as a high-growth but structurally capped category, signaling that future gains hinge on wallet-share depth and private labels in dense metros rather than broad geographic expansion.
Retail-company signals accelerating, up +418700% QoQ.