Kantar: Indian shoppers cut big-ticket buys but protect travel, gold and experiences in May 2026
Kantar's May 2026 State of the Nation survey shows economic optimism slipping to 48% from 60% in January, with 41% fearing layoffs and 44% trimming big-ticket spend. Yet 53% plan to lift discretionary outlays, 52% will buy gold, 60% plan domestic and 52% international holidays — signalling selective, value-led demand.
Kantar's May 2026 State of the Nation survey shows Indian consumers turning cautious on discretionary and big-ticket spending amid job and inflation worries, while protecting travel, experiences and gold purchases. Signals selective value-led demand for retailers.