Connected TV hits 166M monthly viewers in India, up 23%, expanding advertiser reach beyond linear
Kantar reports India's Connected TV audience reached 166 million monthly viewers, up 23% YoY, with 59 million CTV-only viewers unreachable via linear TV. The base skews premium (60% NCCS A) and offers advertisers incremental reach across consumer goods, electronics and automobiles.
Kantar report finds Connected TV reached 166 million Indian monthly viewers, up 23%, with a third unreachable via linear TV, offering advertisers incremental premium-skewed reach across consumer goods, electronics, and automobiles categories.