Zomato breaks into Kantar's top 25 India brands as it morphs into a lifestyle play
Zomato has entered Kantar's ranking of India's top 25 brands, a marker of rising brand equity for the food-delivery and quick-commerce operator. The milestone signals its shift from a transactional app toward a broader lifestyle positioning in the Indian consumer market.
Zomato entered Kantar's ranking of India's top 25 brands, signaling its evolution into a lifestyle brand and reflecting growing brand strength of the food-delivery and quick-commerce player in the Indian market.