Zomato breaks into India's top 25 brands, signaling shift from delivery app to lifestyle brand
Zomato has entered Kantar's ranking of India's top 25 brands, marking its evolution from a transactional food-delivery service into a recognized lifestyle brand with broader consumer resonance.
Zomato has entered Kantar's list of India's top 25 brands, signaling its evolution from a transactional food-delivery service into a recognized lifestyle brand with broader consumer resonance.
Why this matters
Zomato's top-25 entry follows its IPO oversubscription and a 19% platform-fee hike to Rs 14.9, showing it is leveraging brand strength while testing pricing power and consumer resonance.
Retail-brand signals are steady, with 2,078 signals logged over the past 90 days.