JioStar sees Indian brands moving from TV-only advertising to integrated media campaigns
JioStar executives say brands are increasingly combining television, OTT and social-media campaigns, with regional markets, premium audiences and major entertainment properties becoming more important in media planning.
JioStar executives discuss Indian brands shifting advertising budgets from television-only campaigns toward integrated TV, OTT and social-media campaigns, with regional markets, premium audiences and major entertainment properties gaining importance.
Why this matters
JioStar’s integrated-media push follows its win of The Hundred 2026 broadcast rights and Q1 FY27 growth driven by subscription and digital ads; profit also rose on IPL, Dhurandhar and Tadka microdramas.
Omni-channel is steady at 1,416 signals in 90 days; no QoQ change figure was provided.