JioStar flags India’s shift from TV-only advertising to integrated media plans
JioStar says brands are increasingly combining television, OTT and social media spend, while targeting regional markets, premium audiences and major entertainment properties.
JioStar says Indian brands are shifting advertising budgets from television-only campaigns toward integrated TV, OTT and social media plans, with growing interest in regional markets, premium audiences and large entertainment properties.
Why this matters
The signal extends JioStar's recent view that Indian brands are adopting integrated media campaigns, following its acquisition of The Hundred 2026 broadcast rights and Q1 FY27 growth driven by subscriptions and digital ad sales.
Omni-channel is steady, with 1,419 signals recorded in the past 90 days.