JioMart and SMART Stores launch their biggest Indian festival sale across new categories

Reliance Retail's JioMart and SMART Stores kicked off their largest festive-season sale on the JioMart platform, expanding into several new product categories to capture peak holiday demand.

— Filed Wed, 15 Jul, 2026, 14:36 IST · Source Mint · Markets · Updated

JioMart and SMART Stores, part of Reliance Retail, launched their biggest Indian festival sale on the JioMart platform, expanding into several new product categories.

Why this matters

The festive sale expansion follows JioMart's reported plans to enter quick commerce and challenge Blinkit, Zepto and Swiggy Instamart, signaling an aggressive push to broaden reach and category depth.

Omni-channel remains steady with 1,036 signals tracked over the past 90 days.