ITC shares near 52-week low, set for worst annual returns in 22 years

ITC, the cigarette and FMCG major, is down 30% this year and trading near its 52-week low of Rs 275. Technical analysts flag continued weakness with downside risk toward Rs 250-264 unless the stock reclaims resistance at Rs 292-300. Market cap stands at Rs 3.46 lakh crore.

— Filed Tue, 14 Jul, 2026, 13:12 IST · Source Business Today · Latest · Updated

ITC, the cigarette and FMCG major, is headed for its worst annual returns in 22 years, down 30% and near its 52-week low. Technical analysts see continued weakness with downside risk toward Rs 250-264 unless it reclaims Rs 292-300.

Why this matters

A sharp reversal for ITC, which recently hit 52-week highs while Future Retail and Biocon sank to fresh lows. The cigarette and FMCG major now faces its steepest annual decline in over two decades.

Retail-company signals accelerating, up 774100% QoQ.