ITC set to exit lifestyle retail, winds down Wills Lifestyle after two decades

ITC is effectively exiting the lifestyle retail business it launched ~20 years ago under Wills Lifestyle, now liquidating limited inventory across a few stores. The company had already divested the John Players trademark. Chairman Puri also flagged rural FMCG demand stress and some cooling in commodity prices.

— Filed Sun, 12 Jul, 2026, 22:47 IST · Source Times of India · Business · Updated

ITC is effectively exiting lifestyle retail entered two decades ago under Wills Lifestyle, now liquidating limited inventory in few stores. It already divested John Players trademark. Puri also flagged rural FMCG demand stress and some commodity price cooling.