ITC's Sunfeast bets on premium cookies and quick commerce to ride India's snacking boom
Sunfeast is leaning into India's premium and health-focused snacking shift with gourmet cookies and bakery-style offerings, using quick commerce channels and regional insights to tailor products to local tastes and evolving consumer preferences.
ITC's Sunfeast is capitalizing on India's premium and health-focused snacking shift with gourmet cookies and bakery-style offerings, leveraging quick commerce and regional insights to tailor products to local tastes and evolving consumer preferences.
Why this matters
Sunfeast is repositioning toward premiumization and health-focused snacking, aligning with broader ITC portfolio moves and India's evolving consumer preferences via quick commerce distribution.
Retail-brand signals are steady with 2,212 recorded over the past 90 days.
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- ET Retail — Same time