ITC enters cola war with sugar-free Coconut Cola under B Natural, piloting via quick commerce
ITC debuts a sugar-free Coconut Cola in its B Natural range, initially through quick commerce channels at ₹60 for a 250-ml can. The move pits it against Reliance's Campa, Coca-Cola and PepsiCo in India's growing premium diet cola segment, where low/no-sugar variants already drive 63% of Varun Beverages' volume.
ITC enters the carbonated soft drinks market with a sugar-free Coconut Cola under B Natural, initially piloting via quick commerce, challenging Reliance's Campa, Coca-Cola and PepsiCo in India's growing premium diet cola segment.