ITC bets on premiumisation, healthy products to sustain H2 FY26 demand momentum
ITC's food division expects demand to hold through H2 FY26, powered by the festive season and premiumisation across urban and rural markets. Super premium usage in rural rose from 30% to 42%. Edible oil inflation and weather remain key risks.
ITC's food division expects demand momentum to sustain in H2 FY26, driven by festive season, premiumisation in urban and rural markets, and health-oriented products, while flagging edible oil inflation and weather risks.
Why this matters
ITC's premiumisation push follows its clean-label snacking bets on advanced packaging to preserve preservative-free products, and comes as the stock hit a 52-week high at Rs 327.70.
Retail-company signals accelerating, up 832700% QoQ.