ITC's digital-first brands hit ₹1,350 crore ARR, growing 60% in FY26
ITC's acquired new-age FMCG brands—Yoga Bar, 24 Mantra Organic, Mother Sparsh and Prasuma—delivered 60% growth in FY26, crossing a ₹1,350 crore annual run rate. Most remain loss-making (Sproutlife ₹9.84 cr, Ample ₹5.2 cr, Mother Sparsh ₹2.18 cr) but losses are narrowing. Food-led 'Next Strategy' trails peers in personal care.
ITC's acquired digital-first FMCG brands (Yoga Bar, 24 Mantra, Mother Sparsh, Prasuma) grew 60% in FY26, hitting ₹1,350 crore ARR. Most still loss-making but losses narrowing. ITC's food-led 'Next Strategy' lags peers in personal care.
Why this matters
The digital-first growth complements ITC's B2B pivot into rural services, life sciences and sustainable materials, while its legacy BAT-linked business grew just 10% to ₹1,587 crore in FY26.
Retail-company signals steady at 3,978 over the past 90 days.