ITC explores direct supply of products to retail outlets
Kolkata-based conglomerate ITC is weighing a shift toward directly supplying products to retail outlets, moving away from its current distribution model. Details, figures, and timelines remain undisclosed.
ITC, the Kolkata-based conglomerate, is exploring a shift to directly supplying its products to retail outlets, moving away from its current distribution model. No further details, figures, or quotes were available in the source.
Why this matters
This continues ITC's recent push toward direct-to-retail supply, including signals on bypassing traditional distributors and a factory-to-retail model aimed at cutting delivery lead time to one day.
Retail-company signals are accelerating, up +416100% QoQ.