FMCG majors accelerate quick-commerce play as shopper behaviour shifts
AWL Agri Business, Hindustan Unilever, Nestlé India and ITC reported strong June-quarter momentum on quick commerce, adapting pack sizes, assortments, media and fulfilment. AWL’s quick-commerce volumes rose 56% year on year, signalling the channel’s growing role in FMCG distribution.
Indian FMCG leaders AWL Agri Business, HUL, Nestle India and ITC reported strong quick-commerce momentum in the June quarter, adapting pack sizes, assortments, media and execution. AWL’s channel volume rose 56%, underscoring quick commerce’s growing role in consumer buying and distribution.
Why this matters
AWL's 56% quick-commerce growth extends its pattern: it targets 8-9% FY27 volume growth as quick commerce gains share, after reporting a 48% Q1 profit rise alongside FMCG and quick-commerce acceleration.
Omni-channel is accelerating, up 193300% QoQ.