ITC enters cola wars with B Natural Coconut Cola, betting on zero-sugar fizz
ITC launches B Natural Coconut Cola at Rs 60 per 250ml can, a zero-added-sugar, zero-caffeine coconut-water cola with 9 kcal per serving. The premium healthier-fizz play rolls out across eight metros via retail and quick commerce, taking on Coca-Cola, PepsiCo and Reliance's Campa.
ITC enters India's carbonated beverages market with B Natural Coconut Cola, a zero-sugar, coconut-water cola priced at Rs 60/250ml, targeting the premium healthier-fizz segment via retail and quick commerce across eight metros.