ITC enters cola wars with B Natural Coconut Cola, betting on healthier fizz
ITC steps into India's carbonated drinks market with a no-added-sugar, zero-caffeine coconut cola at Rs 60/250ml can (9 kcal). Targeting the premium health-conscious segment via retail and quick commerce across eight metros, taking on Coca-Cola, PepsiCo and Reliance's Campa.
ITC enters India's carbonated beverages market with B Natural Coconut Cola, a no-added-sugar, zero-caffeine drink priced at Rs 60/250ml. Targeting premium healthier segment via retail and quick commerce across eight metros, competing with Coca-Cola, PepsiCo and Reliance's Campa.