ITC enters cola war with premium sugar-free Coconut Cola as Campa cracks Coke-Pepsi duopoly
ITC debuts carbonated drinks under B Natural with a premium Rs 60/250ml sugar-free Coconut Cola via a quick-commerce pilot, targeting health-conscious buyers. The move lands as Reliance's Campa (Rs 4,700 cr FY26 gross sales) upends India's Coke-Pepsi duopoly.
ITC enters carbonated drinks with premium sugar-free Coconut Cola (Rs 60/250ml) via quick commerce pilot under B Natural, targeting health-conscious premium segment as Reliance's Campa reshapes India's cola market beyond the Coke-Pepsi duopoly.